About us

A field-marketing agency built by South Africans, for South African brands.

Formerly known as Firewalk Marketing, Promo Nation SA continues 15+ years of nationwide brand activation, merchandising and event execution — with the same team, the same standards, and a new name for the next chapter.

Carin, CEO and founder of Promo Nation SA

Carin

CEO & Founder

Message from the CEO

"How do you describe the feeling of changing 80,000 lives?"

How do you pin, in a short paragraph, all the things you'd like to say about a very special company? How do you describe the feeling when a promoter thanks you for a first-ever job opportunity, one that meant they could buy school clothes for their kids for the first time?

How do you describe the feeling when your team delivered over 800,000 hours of work in 10 weeks, successfully? How do you describe absolute gratitude toward a business that has brought so much reward over nearly 15 years?

Humble beginnings led to something so big we've changed more than 80,000 lives since day one in 2009. Road shows, mascots, in-store activations, POS installations, auditing and merchandising — we do it all. Our aim will always be to do the hard work for our clients, but the activators all around South Africa and neighbouring countries are the heart of this business.

I'm the proud founder of Promo Nation SA. With my specialised team, we want to run the ground game for you and your brand. Give us the chance and we'll show you our dedication — the Promo Nation SA experience, so much different than the rest.

— Carin

Our mission

Personalised marketing, powered by real people.

We combine the latest technology with a national field force to maximise exposure for our clients and lift them above their competitors. Just as importantly, we equip people from local communities with the skills and experience they need to build brighter futures. As business partners to our clients, we add measurable value to their brands through end-to-end marketing and events solutions.

Our vision

The most cost-effective, quality-conscious agency in SA.

To be the most creative, fully-integrated communications agency in South Africa — upholding ethical practices and backing upliftment initiatives that give deserving people across the country real job security. We aspire to drive positive change and make a meaningful impact in the lives of our fellow citizens.